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How it Began
In 1962 AFGRI Equipment and John Deere entered into a wonderful partnership, and looking back today as the largest John Deere Dealer in the Southern Hemisphere we pride ourselves in having played an integral part in our farmers lives from plant to harvest. Ever since, we have grown into Australia, Zimbabwe, Zambia and Botswana. We have always remained focused on keeping our clients best interests at the heart and soul of what we do. Over the years we like to believe that our farmers have become more like friends and an extended family to AFGRI Equipment. The AFGRI Equipment culture is nurtured in each staff member as they embark on their journey alongside our farmers.
The AFGRI Equipment vision and values are founded on innovation and investment in people that share the same passion for the customers and above all for farming. We aim to standardise our service delivery throughout all our business units aims to guarantee an exceptional level of customer service delivery no matter which branch our client comes in contact with. AFGRI Equipment is not only focused on selling products, we pride ourselves in adding innovative solutions to our farmer’s agricultural needs.
Employee empowerment is a central focus for us to perform at the top of our game and we invest all our knowledge, resources and expertise into our people so that they can deliver the best service to our clients and at the end of the day add value to the agricultural environment as a whole.