In a recent press conference, the CEO of the Agricultural Marketing Authority (AMA), Mr C Isaya, outlined
a comprehensive and ambitious plan for the transformation of Zimbabwe’s agricultural sector. The plan includes several key initiatives aimed at boosting production, improving farmer profitability, and opening up new export markets.
Mr Isaya began by celebrating a record wheat harvest in 2022, with production reaching 375,000 metric tons - the highest since 1966. He also projected an even more impressive harvest of 465,000 metric tons in 2023, which would not only meet national requirements but also allow for exports.
The CEO then introduced the Village Business Units model, a government-backed rural development programme designed to increase household incomes from agricultural production in smallholder areas. With a target of 35,000 units, AMA has already secured markets and provided production guidance.
In a significant development for the citrus industry, Mr Isaya announced that AMA is working with certified orchards to capitalize on a new export corridor for citrus fruits to China. The first consignment of 1,500 metric tons has already been shipped.
Mr Isaya also highlighted AMA’s role as the custodian of the national farmer database, which has registered over 2.1 million farmers. These registered farmers have benefited from government inputs, production support, and Zimbabwe dollar fuel. In addition, AMA is introducing farmer identity cards to provide access to more services.
In terms of farmer capacitation programmes, AMA has trained over 10,000 farmers in 2023 on farming as a business and good agricultural practices. These programmes are designed to improve farmer profitability and ensure the sustainability of the sector.
Finally, Mr Isaya discussed AMA’s role in the cotton value chain. AMA administers the Agricultural Marketing Fund, which collects and disburses levies to promote the production and marketing of cotton and other crops. AMA has also amended the seed cotton regulations to combat side marketing and promote discipline in the sector.
Mr Isaya expressed his gratitude to the government, the minister, the AMA board, and the media for their support and direction on these important national programmes. He reaffirmed AMA’s commitment to supporting the growth and development of the agricultural sector through effective market and marketing regulations.
The press conference concluded with a handover ceremony of three vehicles to AMA officers. These vehicles will enhance the effectiveness of the officers in their duties, further strengthening AMA’s capacity to deliver on its ambitious plans for Zimbabwe’s agricultural sector.